This chart shows the basis for the graph in the main article along with assumptions and methods of producing the projections for 2012 through 2016.

Used 2011 actual data from BSkyB 2011 annual report for Revenue and adjusted operating profit
Covered pound serling to U.S. dollars using 1.61 pound sterling value
Used BSkyB revenue growth rate of 10% as per industry estimates*
Averaged percent of adjusted operating profit (16%) from 2009 – 2011 in BSkyB 2011 annual report
for “operating profit-adjusted”
“News Corp share” 39% * adjusted operating profit.
BSkyB 2011 annual report, p. 122
http://corporate.sky.com/documents/pdf/publications/annual_report_2011

* “Last year, BSkyB’s earnings contributed $354 million, or 14%, of News Corp.’s $2.5 billion net income. Had News Corp. fully acquired BSkyB, Enders Analysis estimates, the satellite operator would have accounted for 25% of the company’s annual revenues and close to 30% of its operating income. Enders forecasts that BSkyB could crank out annual growth approaching 10% over the next few years, which would have offset cyclical revenues in News Corp.’s ad-supported businesses.”  Business Insider, July 28, 2011  also see Financial Times, July 26, 2011

Post to Twitter Tweet This Post

Share